Apple's advertising that they're the company looking out for your privacy certainly isn't supported by their history. Here's an excerpt from an October 15, 2012, post on Schneier on Security:
Apple Turns on iPhone Tracking in iOS6
This is important:
Previously, Apple had all but disabled tracking of iPhone users by advertisers when it stopped app developers from utilizing Apple mobile device data via UDID, the unique, permanent, non-deletable serial number that previously identified every Apple device.
For the last few months, iPhone users have enjoyed an unusual environment in which advertisers have been largely unable to track and target them in any meaningful way.
In iOS 6, however, tracking is most definitely back on, and it’s more effective than ever, multiple mobile advertising executives familiar with IFA tell us. (Note that Apple doesn’t mention IFA in its iOS 6 launch page).
EDITED TO ADD (10/15): Apple has provided a way to opt out of the targeted ads and also to disable the location information being sent.
Thank you for your contribution to our understanding of this topic. You are certainly well-informed and your insights are valuable.
It was not my intent to evaluate Apple’s claims on privacy; I am definitely not qualified to do that, and would leave it up to the experts.
However, it is undeniable that Apple has successfully used privacy as an effective marketing tool – for years! That goes a long way to explaining its “premium” price: many are convinced the extra expense is justified by the “security” of the iPhone.
I am not one of them! We live in a digital universe where “privacy” has become an anachronism. Being aware of THAT is crucial to defending oneself. In fact, it is the only defense.
I opt-out of EVERYTHING just to be sure!
Apple's advertising that they're the company looking out for your privacy certainly isn't supported by their history. Here's an excerpt from an October 15, 2012, post on Schneier on Security:
Apple Turns on iPhone Tracking in iOS6
This is important:
Previously, Apple had all but disabled tracking of iPhone users by advertisers when it stopped app developers from utilizing Apple mobile device data via UDID, the unique, permanent, non-deletable serial number that previously identified every Apple device.
For the last few months, iPhone users have enjoyed an unusual environment in which advertisers have been largely unable to track and target them in any meaningful way.
In iOS 6, however, tracking is most definitely back on, and it’s more effective than ever, multiple mobile advertising executives familiar with IFA tell us. (Note that Apple doesn’t mention IFA in its iOS 6 launch page).
EDITED TO ADD (10/15): Apple has provided a way to opt out of the targeted ads and also to disable the location information being sent.
Thank you for your contribution to our understanding of this topic. You are certainly well-informed and your insights are valuable.
It was not my intent to evaluate Apple’s claims on privacy; I am definitely not qualified to do that, and would leave it up to the experts.
However, it is undeniable that Apple has successfully used privacy as an effective marketing tool – for years! That goes a long way to explaining its “premium” price: many are convinced the extra expense is justified by the “security” of the iPhone.
I am not one of them! We live in a digital universe where “privacy” has become an anachronism. Being aware of THAT is crucial to defending oneself. In fact, it is the only defense.